• BUSINESS

    COMPETITIVENESS OF HIGH-TECH MACHINARY EXPORT AND COUNTRY OF ORIGIN EFFECT

    Science. Business. Society., Vol. 3 (2018), Issue 2, pg(s) 62-65

    The goal of the research is to evaluate the influence of country of origin effect on export of high-tech mechanical engineering products and competitiveness of the machine building enterprises abroad. The article deals with the foreign economic activity of JSC “PA “Ural Optical & Mechanical Plant” named after E.S. Yalamov” – large industrial enterprise of Sverdlovsk region in Russia. The authors use methods of case-study and economic analysis to determine the competitiveness of medical equipment abroad and dependence of export sales on the perception of country brand “made in Russia”. As a result the schemes of subcontracting and production under Private Label Manufacturer for the high-tech machinery with obligatory international certification are offered. These instruments can help to increase the export potential and competitiveness of the Russian machine-building enterprises under the conditions of new industrialization and globalization.

  • BUSINESS & “INDUSTRY 4.0”

    THE INFORMATION SYSTEM OF RELATIONSHIP MARKETING IN THE INDUSTRIAL MARKET

    Industry 4.0, Vol. 3 (2018), Issue 1, pg(s) 43-46

    The article discusses the importance of information support of marketing activity for industrial enterprises implementing the concept of relationship marketing. The authors analyzed the model of the marketing mix «4C» and «4R» as the most efficient for the relationships with customers. The structure of data flows in the implementation of the «4C» and «4R» models of the marketing mix is presented. It is developed a set of action for the tools included in the model «4R» for the Russian company – the manufacturer profile of polyvinyl chloride construction items. It is concluded that effective information system of management for relationship marketing in the industrial market will maintain a long-term relationship with partners by the creating and supporting a close relevance between the enterpriseand customers.