• BUSINESS & “INDUSTRY 4.0”

    GEOMARKETING IS AN INNOVATIVE TECHNOLOGY BUSINESS

    Industry 4.0, Vol. 3 (2018), Issue 3, pg(s) 141-143

    Carried out the synthesis of concepts and theoretical approaches to the concept of geomarketing and given its definition the Developed model of geomarketing as a management system. Objectives and system components of geomarketing. The analytical problems geomarketing. Classified tasks for geomarketing applications. Methods a systematic and methodical tools of geomarketing. The proposed stages of geomarketing research. Separated geographic information system (GIS) for commercial and those that are freely available. Examples of modern geographic information systems, including functions of spatial analysis. Given additional opportunities  GIS RagioGraph 2013 company GfK. Formulated results of application of geomarketing. Clarified the role of geo-marketing agencies. The advantages and disadvantages of geomarketing at the macro level and the micro level of the economy. The main obstacle of the application of geomarketing research enterprises.