• TRANSPORT. SAFETY AND ECOLOGY. LOGISTICS AND MANAGEMENT

    MARKETING AND PRODUCT DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY GLOBALLY

    Trans Motauto World, Vol. 2 (2017), Issue 3, pg(s) 112-116

    Many social, economical and technological trends begin to work together in order to transform the mobility and to create new urban models for the next decades. The trends coming from the technology development will revolutionize the way the automoyive industry responds to the changing consumer behavior. Bulding new partnerships will lead to trabsformational change. The connectivity and the automation will fundamentally change the automotive industry. The expected operational ecosystems include e-hailing mobile applications for shared electric vehicle, infotainment services and personalization inside the autonomous vehicles, connectivity to the infrastructure and provision of various services due to the Internet of Things, which will grant safe, sustainable and reliable transit.

  • INNOVATION POLICY AND INNOVATION MANAGEMENT

    MARKETING INNOVATIONS IN THE AUTOMOTIVE INDUSTRY GLOBALLY

    Innovations in Discrete Productions, Vol. 5 (2017), Issue 2, pg(s) 71-75

    In the center of the development of the new cars marketing tendencies in the next decades lay the innovations in few industries which interact between. This leads to the appearance of the autonomous vehicles, connected vehicles – between themselves, with the infrastructure and with the other personal smart belonging, incl. home; the strategic approach towards smart vehicles, shared vehicles, electric vehicles and finding ways this technology to become mainstream. These are now priority for the largest car manufacturers. The technology, Internet of Things, the environment and the change in the consumer behavior will create new types of products – smarter, more intelligent, more connected and integrated into connected ecosystems between the industries and businesses.