In this paper the important events in the auto industry all over the world, situation with automobile industry in Serbia, the concern for safety of drivers and other participants in traffic, with special stress on the protection of children in traffic, as well as the obligation of environmental protection are presented. Unfortunately, mortality in traffic is becoming epidemic. The interactive map showing the basic parameters of traffic safety in all countries in the world has been started. Every year on the roads throughout the world even 1.240.000 persons are killed. On the roads in Serbia the most frequent causes of traffic accident with serious consequences are: speeding, driving under the influence of alcohol and not fastening seat belts. Children in traffic are killed mostly as passengers. Reasearch shows that Serbia is positioned very low comparing to European Union countries when it comes to the safe transport of children in vehicles and the use of seat belts. Agency for Traffic Safety in the Republic of Serbia in December 2013 celebrated 4 years from foundation and on that occasion the importance and necessity of connecting and coordination in work of all subjects competent for the field of safety was emphasized.