• INNOVATION POLICY AND INNOVATION MANAGEMENT

    MARKETING INNOVATIONS IN THE AUTOMOTIVE INDUSTRY GLOBALLY

    Innovations, Vol. 5 (2017), Issue 2, pg(s) 71-75

    In the center of the development of the new cars marketing tendencies in the next decades lay the innovations in few industries which interact between. This leads to the appearance of the autonomous vehicles, connected vehicles – between themselves, with the infrastructure and with the other personal smart belonging, incl. home; the strategic approach towards smart vehicles, shared vehicles, electric vehicles and finding ways this technology to become mainstream. These are now priority for the largest car manufacturers. The technology, Internet of Things, the environment and the change in the consumer behavior will create new types of products – smarter, more intelligent, more connected and integrated into connected ecosystems between the industries and businesses.