State public relations in Serbia

    Science. Business. Society., Vol. 5 (2020), Issue 3, pg(s) 108-111

    Public relations (PR) is a scientific discipline that deals with the creation and maintenance of mutual understanding between an organization or an individual. The term “public relations” appeared in 1987 in an annual US railroad. Since then, a large number of national and international associations, institutions and agencies have been established. Also, many universities in the world have formed faculties and faculties established special departments and chairs for public relations (PR). The paper presents an overview of the emergence of public relations (PR), a review of the international association and public relations institute and the state public relations
    (PR) in Serbia.