International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The article discusses some of the content motivational theories, examining their applicability in military organisation. The purpose of the report is to analyse the theories of McGregor, Aldelfer and Murray rather than indicate the best approach for motivation. The results of the analysis will contribute to a clearer understanding of military motivation and provide guidance that commanders and chiefs could use to enhance their own motivational style.

The report examines different models and approaches for motivating and attracting personnel to the British Armed Forces. Positive and negative approaches for motivating service members are theoretically analysed and the most attractive among them are specified. The results obtained could be used in the development of an integrated strategy to motivate service members in the Bulgarian Armed Forces.

The article discusses some of the process motivational theories, examining their applicability in military organisation. The purpose of the report is to analyse the theories of Locke, Galbraith, Bandura and Lancaster rather than indicate the best approach for motivation. The results of the analysis will contribute to a clearer understanding of military motivation and provide guidance that commanders and chiefs could use to enhance their own motivational style.