International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The article provides an insight into the analysis of trends in contemporary HR in the era of Industry 4.0, with an emphasis on the role of artificial intelligence (AI) in managers’ decision-making processes. The study addresses the opportunities and threats associated with the implementation of AI within HR and its impact on organizational effectiveness and human resource management. Using secondary data analysis and literature synthesis, we offer a deeper insight into modern HR management approaches and discuss the potential risks associated with digital transformation. The aim of the study is to provide practical recommendations for managers on how to deal with the challenges of the current Industry 4.0 era.

This article provides a systematic literature review to explore the relationship between digital transformation and corporate culture, focusing on their impact on employees’ work-life balance and well-being. In today’s dynamically changing work environment, the rapid adaptation of businesses to digital technologies figures prominently in changing corporate practices. This transition to the digital era has a significant impact on employees’ personal and professional lives, which must also remain a key area of research interest. This review will focus on two key research areas: (1) the role of digital technologies and teleworking in shaping work-life balance, and (2) corporate culture in the context of digital transformation. Within the research findings, there is considerable current literature on how companies can use digital technologies to their advantage while shaping a strong corporate culture to improve work-life balance and employee well-being.