BUSINESS & “INDUSTRY 4.0”
Impact of brain thinking preference on engineering project performance
The main objective of this study is to determine the extent of the effect of brain thinking preference (brain quadrants) on engineering project performance. A descriptive approach methodology was used to achieve the objective of this work by developing a special questionnaire contains many tracks. The data collected by the questionnaires with a sample size of (500) from different engineering projects in public and private sectors were analyzed using a statistical package for the social science (SPSS –V21). The main results showed that the most influencing criteria on the project’s performance was “the freedom to choose a job”, which had an impact on the project’s performance by 84.3%, and the respondents’ answers in favor of this parameter was 78.2%. This indicates that the parameter of the independent coefficient (preference for mental thinking) raises the level of project performance and thus directly affects the project performance measures which are: The effectiveness, efficiency, employee loyalty and project quality. While the lowest effect is the parameter “the creativity and skill “which has 61.3%, with respondents answers in favors of this parameter is 36.6%. Also the results showed that when employees have the freedom to choice their own preferred job will have a great impact on project quality and thus increasing the percentage of profits. So, giving employees the freedom to choose a job and measuring the extent of creativity and skill will give the opportunity to increase a job performance. Also, results have shown that spreading awareness of the preference for cerebral thinking and moving towards the preferred cerebral quadrant of a person’s brain will unleash the best level of creativity, skill and conscious future outlook in all scientific and practical fields.