International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The rapid integration of generative artificial intelligence (Generative AI) tools into higher education has significantly influenced student learning behaviour and academic practices. This research paper explores the ways in which undergraduate students at Sofia University “St. Kliment Ohridski” apply these technologies for both academic and non-academic purposes. The results reveal that students predominantly use Generative AI for academic support, such as explaining complex concepts, conducting research, and assisting in writing tasks. At the same time, they also engage with Generative AI for personal productivity, communication, and creative exploration. Despite having generally positive perceptions of academic effectiveness, students show critical awareness of risks related to information accuracy, privacy, and ethical use.

The survey “Evaluation of the screen time our children spend daily for using digital technology” was conducted as part of a master thesis in Social Entrepreneurship at the American University in Bulgaria in March 2023. Analysis of the data for “time spent” by children on interacting with electronic devices is increasing alongside with the grow of the child and is directly influenced by entering formal education system. Acceptable “time spent” for the majority of parents is 1-2 hours in age group 5 to 9 (pre- and primary school) and 3-5 hours for 10 and above (when children enter the phase of adolescence). The parental that digital technologies are having positive
impact over children (educational, social and digital skills development) is growing with the child growing up, and for the age group 10 -14 (secondary school) and 14 and above (gymnasium) it is dominating among parents.