International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The practice shows that the segmentation of the company business environment is making the strategic decisions difficult task for the bulgarian managers. A cardinal unit for company’s environment analysis is the so called strategic business-zone (SBZ) – separate section by the company’s surraunding, that the company has or wants to receive access to. SBZ qualified itself with consumer’s demand and needs and specific technology. They are characterized from parameters like: perspectives of the growth, from demand’s life cycle vew point; expected degree of instability and factors of successful competition for the future. The main task of survey is: to be explored the specific factors’ influence on the strategic decisions in the bulgarian enterprises.
The main exploratory theory is confirmed, that to be made enough adequately strategic decision bulgarian managers must to decide among so many different factors and select the appropriate strategic business zones with the biggest potential for the company.

Efficient use of energy means meeting the necessary needs, without compromising the level of comfort and safety, effectively using energy resources that achieve a direct saving of resources and money. Effective use of energy has a direct impact on reducing energy costs in enterprises, thus increasing their competitiveness. The purpose of this report is to investigate the opportunities for energy efficiency improvement and evaluation of energy projects in industrial enterprises. The results show an increase in the production of RES from all types of power plants except HPP. Nevertheless, hydropower retains the largest share in the structure of RES production. At the same time, there is a decrease in the average cost to society of all types of RES, except for biomass. Europe faces a number of energy problems including: increasing dependence on imports, insufficient diversification, high and volatile energy prices, rising global energy demand, security risks affecting producer and transit states, increasing threats climate change, slow progress in the area of energy efficiency, challenges related to the use of an increasing share of renewable energy sources, and need of greater transparency, further integration and interconnection of energy markets.

Every business organization faces a crisis at a certain point in its development. Crisis phenomena for overcoming preventive measures can lead to serious economic and social problems for the organization or its bankruptcy. The crisis is a widely held view and its indications affect different aspects of the financial, social, spirit life of the nation. It’s important to accent not only to the consequences of its manifestation but also to the opportunities for overcoming. This study focuses to analyze the factors for creating conditions for business entrepreneurship in order to draw attention to the opportunities for achieving lasting success for the Bulgarian society. This report aims to systematize key factors for the emergence of crises and their impact on innovation and entrepreneurial mindset. A questionnaire was used to collect data from a sample of 215 entreprises which were selected through stratified random sampling method. Collected data were analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS). The study revealed that innovativeness, creativity, business alertness and risk taking were significant for successful implementation of innovations and affecting performance of Bulgarian enterprises. The results show that crises are somewhat the driving force behind the creation of innovation and are a prerequisite for the emergence of modern forms of entrepreneurship so necessary to stabilize the economic system.