Models and approaches for motivation, recruitment and retention of military personnel in the british armed forces

  • 1 Vasil Levski National Military University, Veliko Tarnovo, Bulgaria


The report examines different models and approaches for motivating and attracting personnel to the British Armed Forces. Positive and negative approaches for motivating service members are theoretically analysed and the most attractive among them are specified. The results obtained could be used in the development of an integrated strategy to motivate service members in the Bulgarian Armed Forces.



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