BUSINESS & “INDUSTRY 4.0”
THE ROLE OF PROJECT MANAGEMENT FOR SUCCESSFUL PERFORMANCE AND SUSTAINABLE BUSINESS GROWTH
- 1 University of Finance, Business and Entrepreneurship, Bulgaria
Abstract
Today’s business environment is highly dynamic, unstable, and characterised by many unpredictable challenges. This paper provides a review of the role of project management for improvement of performance, as well as for establishment and implementation of strategies for sustainable growth. Project management is considered as an effective approach for efficient planning, risk management, provision of informed decision-making about the company resources, monitoring, and measurement of performance results. On the basis of these advantages, the paper will also present practical recommendations for integration of project management at the levels of business strategy, structure, and processes.