A startup is starting an innovative enterprise that has in establishing greater business risk and successful beginning is likely its rapid growth. Exponential growth is an attraction for many investors who are actively searching for new startups and investing in them with the hope of going to be another Google, Facebook or Twitter. The paper describes the incubation program of WAYRA, which is one of the world’s largest business incubators. We have been dealing not only with the exited startup but also with the currently incubated WAYRA CEE in Prague. We evaluate their potential, strengths and weaknesses, opportunities and threats in the discussion.