In today’s globalized world, digital mechanisms are rapidly working through the inner layers of the economy, influencing and attracting those who shape, regulate, drive and manage the economy. The main approach here is the active application of new technologies – digital mechanisms, in the processes taking place in any sphere of the economy, including health care. Rapid advances in technology have necessitated the creation and implementation of new models for delivering quality primary care services. The COVID-19 pandemic has also highlighted the need for innovative digital solutions in health care. For these reasons, the formation of integrated models based on the application of new technologies in the context of the digital transformation of health systems is a guarantee for the delivery of quality primary health care services. The article examines the content and possibilities of digitalization of primary health care services, health technologies and areas of application, focusing on new technological opportunities, and the effectiveness of digital health services.
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