Impact of brain thinking preference on engineering project performance

  • 1 Leeds University, U.K
  • 2 Engineering Faculty, Mutah University, Jordan


The main objective of this study is to determine the extent of the effect of brain thinking preference (brain quadrants) on engineering project performance. A descriptive approach methodology was used to achieve the objective of this work by developing a special questionnaire contains many tracks. The data collected by the questionnaires with a sample size of (500) from different engineering projects in public and private sectors were analyzed using a statistical package for the social science (SPSS –V21). The main results showed that the most influencing criteria on the project’s performance was “the freedom to choose a job”, which had an impact on the project’s performance by 84.3%, and the respondents’ answers in favor of this parameter was 78.2%. This indicates that the parameter of the independent coefficient (preference for mental thinking) raises the level of project performance and thus directly affects the project performance measures which are: The effectiveness, efficiency, employee loyalty and project quality. While the lowest effect is the parameter “the creativity and skill “which has 61.3%, with respondents answers in favors of this parameter is 36.6%. Also the results showed that when employees have the freedom to choice their own preferred job will have a great impact on project quality and thus increasing the percentage of profits. So, giving employees the freedom to choose a job and measuring the extent of creativity and skill will give the opportunity to increase a job performance. Also, results have shown that spreading awareness of the preference for cerebral thinking and moving towards the preferred cerebral quadrant of a person’s brain will unleash the best level of creativity, skill and conscious future outlook in all scientific and practical fields.



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