Performance of digital content distribution channels

  • 1 University of Economics in Bratislava


Digital marketing is currently a key pillar for the success of businesses in an environment of constant changes in online channels. Within this dynamic environment, it is imperative to continually review and analyse the effectiveness of digital content distribution channels. This article aims to systematically review the theoretical background in digital marketing with an emphasis on digital content distribution channels. In order to provide a holistic assessment of the performance of these channels, the thesis combines a critical perspective on existing theoretical framework models with an analysis of current digital marketing trends and practices. The proposed theoretical frameworks provide a basis for further developments in the field of digital marketing. It concluded by further discussing the implications of the findings for marketing managers and proposing recommendations for optimizing the use of digital content distribution channels in order to achieve maximum success in the online environment.



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