SOCIETY & ”INDUSTRY 4.0”

AI and digital ethics in the age of generative systems-principles, standards and accountability across cultures

  • 1 University American College Skopje, North Macedonia

Abstract

Generative AI intensifies ethical risks around opacity, bias, responsibility gaps, and cross-cultural legitimacy. This paper synthesizes contemporary literature and proposes a layered governance model with three layers that translates universal ethical principles into culturally adaptive and sector-specific controls. The contribution is a practical pathway from principles to standards, enabling transparency, accountability, and contestability across the AI lifecycle.

Keywords

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