Planning the innovative products includes both a technical and commercial evaluation. Suppose, an organization is looking for a new product and has several alternatives that finish initial screening at the same time. Sometimes the organization will have enough resources to develop and market all of these innovations, but usually resources are limited and one product is being chosen above the others. So we need some simple methods to compare products and choose the best. There are several ways of comparing the products, one of this is Quality function deployment QFD and Break even point BEP method. The goal of this paper is commercial evaluation with Break even point method as method for comparing the products and QFD method usage on the theory and practice base.