INNOVATION POLICY AND INNOVATION MANAGEMENT

BUILDING AN INTERPRETIVE STRUCTURAL MODEL FOR FACTORS DEFINING CO-PARTICIPATION LEVEL IN AN INDUSTRY 4.0 ENVIRONMENT

  • 1 Faculty of Management – Technical University of Sofia, Bulgaria

Abstract

This publication addresses the factors that support the process of developing an individual approach to customers, which is one of the main tasks of the so-called Fourth Industrial Revolution or Industry 4.0. The emphasis is on the study of the interrelationships and the interaction between these factors and their integration in a structured way, with the help of the so-called Interpretive Structural Modeling (ISM) to help integrate them into a comprehensive conceptual framework that represents producer-customer interactions under Industry 4.0 conditions and, as a result, increase the efficiency of the process of creating value according to the individual requirements and expectations of the customer.

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