The advanced technologies find their application in many areas of todays’ human life. This provides the engineers with a new ability in the area of technical visualization in different formal or informal engineering processes. Augmented and virtual reality are visualization technologies in which the virtual objects are combined with the real ones and coexist in the same space, or completely substitute the reality with computer modelled environment. In their nature, these technologies open up opportunities for their application in various processes in the area of automotive engineering. In this stage of development of these visualization technologies, initial steps have to be made for their use in engineering tasks in the area of automotive engineering. Real expectations exist that these technologies can serve as additional tools in the processes like vehicle approval or vehicle maintenance, or as an additional tool in the hands of the experts that make the crash forensics. This paper presents the results of conducted research in the direction of use of technical solutions for visualization of vehicles in different areas of the automotive engineering, presenting their positive characteristics along with their limitations.