In the context of highly competitive global markets, challenging customer needs and increasing dynamics of business environment, businesses try to identify and apply the most effective practices whose enforcement will lead to superior performance. It becomes necessary for businesses operating in competitive environment to efficiently generate, disseminate and respond to market information. Market orientation is a concept that has appeared as a significant predictor of business performance. The main aim of the paper is to examine market orientation of businesses operating in Slovakia through MARKOR measurement method with the respect to business performance measured through the financial and non-financial indicators. The MARKOR method enables to gain information about specific behavioural reactions of business on critical aspects of a market such as competition, customers, regulation, social and macroeconomic forces. Research findings may help businesses to identify the most relevant elements that subsequently could be implemented with the intention of reaching better position on the market.
Keyword: business performance
BUSINESS & “INDUSTRY 4.0”
Today’s business environment is highly dynamic, unstable, and characterised by many unpredictable challenges. This paper provides a review of the role of project management for improvement of performance, as well as for establishment and implementation of strategies for sustainable growth. Project management is considered as an effective approach for efficient planning, risk management, provision of informed decision-making about the company resources, monitoring, and measurement of performance results. On the basis of these advantages, the paper will also present practical recommendations for integration of project management at the levels of business strategy, structure, and processes.
Microservices is an emerging software architectural style that is meant to deal with many of the limitations of contemporary monolith applications. In the recent years, this architectural style has become the preferred choice for building large and complex heterogeneous software systems. Many companies identify microservices as a means to build competitive advantage. Main reason for this is the flexibility that the microservice approach provides in terms of developing software intensive systems. Companies that incorporate microservices claim to be able to respond much faster to changing business environment. Microservices have both technical and cultural aspects. They provide a great flexibility in selecting the proper technologies. On the other hand, they result in a culture shift in each organization. Developers tend to become more productive and reduce the total number or defects. This paper makes an overview of the microservices architectural style for developing software intensive systems and analyzes the key aspects that result in improving the business performance. It discusses the main characteristics of microservices and provides guidelines on how to apply them in real business scenarios.