International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

Railway transport has been seen as a backbone for sustainable transport system around the world. It is an essential contributor to the economies and the quality of life in many developed countries. In order to increase the volume of railway passenger transport, the railway managers have to influence customers’ satisfaction and to improve the quality of rail services. One of the communication tools railway companies uses to reach their passengers is Facebook. In this paper, the comparative analysis among different railway companies in selected European countries is done, in order to track good and less good examples of the usage of sites for social networking, i.e. Facebook. There are defined relevant criteria for making this relative comparison. After the analysis is done, the measures for improving the relationships with railway passengers are proposed.

There are a lot of disputes regarding the real potential and influence of online activism onto offline world events. In line with that the aim of this paper is to establish the relationship between online activism and potential for social activism in the events that are manifesting in the real world. For that purpose we have conducted a survey of a nationally representative sample of Serbia (around 1200 respondents). Online activism is measured through both usage of the internet as the main source of information, as well as usage of Facebook used as a tool for political participation. On the other hand, real world social activism is measured through belonging to different citizens and political organizations, as well as participation in different kinds of social protests. The results of our research revealed an interconnectedness between the intensity of online activism and the potential for offline social activism.