GENDER DIFFERENCES IN RESPONSE TO EROTIC ADVERTISING
Science. Business. Society., Vol. 2 (2017), Issue 2, pg(s) 76-79
Companies make use of sexual appeal in advertising more now than ever. The purpose of this article is to gain a better understanding of how men and women perceive sex in advertising. Articles suggest that young men are not as affected as young women concerning buying behavior and self-confidence by the sexual appeals in advertisements.