International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The features of realization of the principles of convergence and synergy of components of the system of intellectual support of sustainable development of societies are considered. Characteristic features of post-industrialism, which does not act as an alternative to industrial-market civilization, are shown. The approach to increasing the level of intellectual potential in the functioning of society is proposed. This approach based on the development of cluster structures of the scientific-educational-production complex, which provide synergistic effects due to the integration of intellectual resources that contribute to the creation of new-generation innovations.

The concept of a society of information is considered in the article. It is proved that the knowledge economy, the core of which is the creative economy, provides the formation of a knowledge society. The cultural industry, or creative economy, is considered as a new type of industry. The essence and peculiarities of the creative potential of a specialist are determined. Scientist’s philosophers in their observance allow to build the foundations of modern accolade system of the information society. Universal values as they develop and change in the history of mankind, created the basis for the survival of civilization. Values are concepts or beliefs, are ordered by relative probability. A feature of economic value is the combination, integration in the form of a complex subconscious judgments of aesthetic, moral, legal, political, religious, and existential values. Economic mentality must be considered as a significant element of the informal subsystem of the institutional structure of the national economy.

The concept of a society of knowledge is considered in the article. It is proved that the knowledge economy, the core of which is the creative economy, provides the formation of a knowledge society. Today, the cultural industry, or creative economy, is considered as a new type of industry. The essence and peculiarities of the creative potential of a specialist are determined. The forecast indicators of Ukraine’s creative potential development are presented. It is revealed that modern problems of economic development are connected with the intellectualization of labor, giving the highest priority to the processes of producing new knowledge. To achieve predictive indicators of intellectual and creative activity in Ukraine, it is necessary to fulfill certain tasks.

In the article the essence and content of the concept "rural areas". Investigated the current state and problems of development of rural areas, identifies the main factors: economic, social and environmental that prevent their development, and the prospects of their development.