International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The inadequate economic policy in 90’s brings to destruction of basic sectors of the Bulgarian industry. Bulgaria is one of European’s countries mostly engaged with deindustrialization process. Nowadays we have to pay more attention to high technological sectors in industry which are based upon theoretical and practical knowledge that by its side is based of enormous investments in science. The condition of Bulgarian industry needs to focus urgently towards inculcating innovations and investments for increasing the enterprise competitiveness. The introducing innovations needs special attention nowadays because the rapidly speed of changes. The world had gone through the industrial time to the age of knowledge. In the fast developing global environment the strategic advantage can be brought by leaders of changes and the only way for that is by introducing innovations. An important role for the long term competitiveness of the Bulgarian economy has the increasing level of innovative enterprises which produce and inculcate new products and processes and the participation of the country in the global high technological manufacture. The reviving of the Bulgarian industry is connected with building new high-tech enterprises and a good example for that is Trakia economic zone (Plovdiv region, Bulgaria).

Organizational management in the social sector includes several main functions and the motivation is one of them. It can influence the success of the company negatively or positively, therefore it takes an important role. Motivation is based on various types of needs arranged in those models, approaches and theories. The multiple attempts to explain it have not come up to a single scientific explanation that is equally suitable for all organizations. Furthermore, the needs of motivation change due to factors like the dynamic environment in which companies today function. The globalization also produces new opportunities and risks for the motivation. The current material will attempt to collect and compare various motivational theories, and present some existing issues. Although there are similarities between the works of scientists in this direction, so far there is no universally applied guide for managers. Considering the changing needs of the management in terms of motivating their personnel, it is necessary to explore what problems are present in the motivation and search for possible solutions for them.

All European countries including Bulgaria need to promote the entrepreneur spirit through young people, to encourage the creation of new business and to stabilize the institutional and culture environment for innovations. The encouragement and advancement of present and future entrepreneurs (mostly young people) is a basic mechanism to revive the Bulgarian economy and ground the post crisis development. Using a survey is made an investigation through young people with bachelor degree in economics and their readiness for entrepreneurship. Findings from this study indicate that there are many challenges and problems that are an obstacle to start business in Bulgaria but many young people have motivation for entrepreneurship.

Analyzing subject of this report is the trademark as a individualizing element, image mark and intangible asset for any organization. The author of the publication proves that the management of the trademark is a key aspect in the overall management of modern organizations regardless of the fact that currently it is not a focus of managers. The report suggests separation of an independent functional strategy of trademark management, named as “Strategy of commercial signage”. This strategy creates new opportunities and avoid the clichés of strategies like "red ocean".

This paper proposes method for ranking projects and decision-making in the selection of investment projects. This method uses Excel for decision making.

The report analyzes the place and role of the problem of quality and reliability of production /agricultural machinery/ under the conditions of the market economy is the basis of marketing and business. In a market economy the main driving forces of the business are: marketing, quality and reliability of production and services.

It turns out that we need to change our way of thinking and action. We must get used to the idea that the marketing approach and innovative solutions challenge the consumer to produce and service high quality and reliability.