International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The article provides an insight into the analysis of trends in contemporary HR in the era of Industry 4.0, with an emphasis on the role of artificial intelligence (AI) in managers’ decision-making processes. The study addresses the opportunities and threats associated with the implementation of AI within HR and its impact on organizational effectiveness and human resource management. Using secondary data analysis and literature synthesis, we offer a deeper insight into modern HR management approaches and discuss the potential risks associated with digital transformation. The aim of the study is to provide practical recommendations for managers on how to deal with the challenges of the current Industry 4.0 era.