International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The purpose of this article is to emphasize to the importance of the process of formation of social identity, both in relation to the individual and in relation to the surrounding school and social environment. Тhe modern pedagogical process is characterized by rapidly evolving technological models, teaching aids and tools and with a changing educational space. These factors of the social reality, due to the pandemic situation, determine the formation of the social identity of the students. The present material focuses on the substantive aspect of the concept of social identity and on the factors that influence to its formation. The article implements an integrational and multidisciplinary approach for the purpose of building a scientific construction of the interpretation of the phenomenon of sociall identity and its position in educational scientific systematic apparatus. The process of identity formation is analyzed and interpreted from different scientific perspectives – philosophy, pedagogy and psychology.

In the era of the growing influence of social media, the processes related to the development and formation of the personality and identity of adolescents are faced with a number of challenges. The current scientific material focuses on the media literacy, considered in the context of contemporary social factors in the formation of social identity in adolescents.