International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The aim of the study was to learn about parents’ attitudes and behaviours towards cybersecurity related to posting images of their children online, known as sharenting. The study focused on the opinions, habits and awareness of parents living in Poland who have at least one child under the age of 18. The study was based on quantitative research conducted among Polish parents. A quantitative diagnostic survey method was used, employing a standardised questionnaire. The survey was made available online via Google Forms. A random sample was used to ensure the representativeness of the results. The starting point of the study is a synthetic description of attitudes towards sharenting and the role of the modern family, with particular emphasis on intimate relationships, in the context of the literature and available data. It is advisable to take action as part of social campaigns to raise public awareness of cyber security threats and the rights of children regarding the publication of their image.

Security of confidential information has always been an important issue. The aim of this work is to present and discuss the main themes at a new level in steganography methods nowadays. This review paper introduces a comprehensive survey related to nowadays embedding techniques. Steganography is often used with cryptography so that the information is doubly protected, but the combination of these techniques ensures that even if the steganographic method is discovered, the encrypted data remains secure and unreadable without the proper decryption key. This dual-layered approach significantly enhances the overall security of the hidden information.

Digital marketing is currently a key pillar for the success of businesses in an environment of constant changes in online channels. Within this dynamic environment, it is imperative to continually review and analyse the effectiveness of digital content distribution channels. This article aims to systematically review the theoretical background in digital marketing with an emphasis on digital content distribution channels. In order to provide a holistic assessment of the performance of these channels, the thesis combines a critical perspective on existing theoretical framework models with an analysis of current digital marketing trends and practices. The proposed theoretical frameworks provide a basis for further developments in the field of digital marketing. It concluded by further discussing the implications of the findings for marketing managers and proposing recommendations for optimizing the use of digital content distribution channels in order to achieve maximum success in the online environment.

In the era of the growing influence of social media, the processes related to the development and formation of the personality and identity of adolescents are faced with a number of challenges. The current scientific material focuses on the media literacy, considered in the context of contemporary social factors in the formation of social identity in adolescents.

Building relationships with Generation Z on social media is becoming a challenge for present-day enterprises. Generation Z has a huge purchasing power, and will be the largest customer base by 2030. The aim of the paper is to identify social media behaviours of Gen Z females in the context of social CRM. The study of social media behaviours of Generation Z is part of wider research conducted by the authors among students in Poland and Great Britain in 2020/2021. The study used survey as the method and CATI as the surveying technique. For data analysis, measures of descriptive statistics were used. In both the countries, women most often used Facebook, YouTub e and Instagram. Out of the benefits of using social media accounts, the following ones were rated highest by female Gen Zers in Poland: swift communication, opportunity to find and follow friends, sharing information with friends and opportunity to acquire information about products/services of a given company, whereas in the case of females in Great Britain, the following benefits were rated highest: swift communication, following the Internet trends and sharing information with friends. The majority of the surveyed women in Grea t Britain and in Poland often or almost always search for social media accounts of a specific company before using its service / purchasing its product. Polish women would preferably communicate with a company via Messenger, chat with a consultant and fan page, whereas British women would do so via e-mail, Messenger and chat with a consultant. The results of the research conducted in Poland and Great Britain in 2020/2021 did not show clearly whether female Gen Zers could be described as loyal customers. The respondents in Great Britain defended a company’s reputation on social media more often than the respondents in Poland.