SOCIAL RESPONSIVENESS OF RUSSIAN BIG INDUSTRIAL BUSINESS AGANIST THE BACKDROP OF A GLOBAL FINANCIAL CRISIS
- 1 Omsk State Technical University, Omsk City, Russia
Abstract
Modern society is developing in conditions of pressing social, economical and ecological problems. Since Russian big industrial business as part of society has an effect on its development, social responsiveness becomes increasingly important. Value of social responsiveness is in minimizing negative implications of company production operation, in solving climate, global and local development.
Thanks to social responsiveness business becomes more well-established socioeconomically, gets an opportunity of increasing its intangible assets.