Significant part of air pollution control strategy can be achieved through measures in urban transport planning. The need for this analysis is based on the fact that transport planning decisions are often made without proper consideration of their air pollution consequences. This inevitably deteriorates air quality in urban areas, particularly in those areas which already have problem with urban air pollution. The paper deals with transport planning approach towards reducing air pollution and this approach is analyzed through short-term and long-term measures, recommended for Bitola. Implementation of these measures has a potential to contribute for improvement of the current problem with air pollution.