Changes, improvement, and finally the introduction of new solutions (innovations) in every area of the company’s activities, are an important part of its existence on the market. Among the characteristics of modern markets, those associated with dynamism are particularly important. Customers’ preferences and needs, the behavior of competitors are constantly changing. This happens in fact of geographically unrestricted access to products and their suppliers. This is accompanied by the possibility of access to key terms of operating efficiency, including innovation information management. They are (information) the cause of innovation, as well as one of the most important factors affecting the achievement of intended objective. This aim of this article is to analyze the possibilities and desirability of active management in conditions of globalization in terms of information, particularly in terms of efficient innovation management in a changing environment.