Abstract

This research is about evaluation of Customer Relationship Management (CRM) selection criteria for construction industry in Turkey. It is difficult to implement CRM in construction industry because of its characteristics specifications like transactions and operations volume both in customer and company site. Therefore CRM selection is also as important as CRM implementation. The aim of this research is to evaluate the criteria for CRM selection and then determine the weights of the chosen criteria. The method is going to be Analytic Hierarchy Process (AHP).