THE CROWDFUNDING PROCESS – AN UNDERESTIMATED OPPORTUNITY IN BULGARIA
- 1 University of Plovdiv Paisii Hilendarski, Bulgaria
This article represents a review of good practices in crowdfunding. The subject is the opportunities which create conditions for using the crowdfunding process by entrepreneurs and perspectives for implementation of this good practice in Bulgaria. The concept of crowdfunding in Bulgaria is mentioned a lot but barely in the last few years can be observed the standing out of pronounces examples and good practices. The appearance of financial instruments for starting technological companies promises to become an accelerator for the entrepreneur ecosystem in Bulgaria. This paper examines how different platforms in crowdfunding campaigns influence the entrepreneur’s choice of targeted crowdfunding goal.