Change Management – The Impact of COVID-19 on Technology Use

  • 1 Department of Production and Management, Polytechnic University of Tirana (UPT), Tirana, Albania
  • 2 Faculty of Mechanical Engineering, Polytechnic University of Tirana (UPT), Tirana, Albania


Nowadays there are millions of people who use the internet and each of them is a potential customer for a company that offers online sales. Due to the rapid development of technology, companies that are interested in selling their products through the use of the internet will have to constantly seek for a competitive advantage in this fierce competition. E-commerce is emerging as a new way to help businesses increase competitiveness and thus contribute to the country’s economic success. The COVID-19 situation made people live differently, buy differently and think differently. During the period of total quarantine of individuals but also of shops, online trading was seen as a necessity by companies. The internet is a good way to get new requests from consumers. This is why it is important for online retailers. During the COVID-19 period, companies needed to manage change, finding new ways to be close to customers through online sales, but also designing new ways of working. The purpose of this article is to identify the management of changes by Albanian companies in the use of technology as well as e-commerce during and after the COVID -19 period.



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