International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The AI’s role in life has increased significantly since the initial introduction of ChatGPT. This trend has drawn the attention of scholars to numerous topics and the entrepreneurship education is one of them. There is already research on the potential of AI in entrepreneurship education and the current paper aims at identifying benefits of AI for entrepreneurship education alongside with potential risks and challenges of its application. The results show that AI can contribute to more personalized education with real environment simulations. Alongside it can improve the assessment. However, challenges like date security, overdependence on AI and AI biases, need to be addressed. The findings identify the need for future examination of specific cases and may contribute to the development of regulations, ethical consideration and development of practices in implementing AI in entrepreneurship education.

This report identifies the drivers and challenges of tourism human capital management under the conditions of ubiquitous digital transformation. Major attention was paid to integration of opportunities of the existing technologies caused by the penetration of artificial intelligence in all spheres of the tourism industry, while preserving the which will give way to harmonious interaction and will create technological intelligence.

In the modern era, it is a challenge to develop a high-quality business product that adequately serves its real purpose, by implementing Machine Learning (ML) and Large Language Models (LLM), both generally defined as AI. For this reason, Danlex 78 proposes a multilayer approach for developing an augmented analytics platform and Service 4.0 solution to accomplish service excellence in x-ray inspection systems. In this approach, AI is important, but still just a tool for achieving targeted business goals. The complex ecosystem of business knowledge combined with science and technology leads to our working solution. This article presents our approach and marks the most important KPIs for achieving service excellence in X-ray inspection systems maintenance.

Digitalization is essential for improving business processes in today’s business environment. Around the world, the process of business digitalization is considered one of the biggest challenges for the economies of countries, because such a process costs a lot and weighs heavily on business and state budgets. Enterprises can easily adopt new technologies in production processes and at all economic levels thanks to digital technology, which also enables them to dominate markets. The importance of the research topic and the problems that digital management addresses are determined by the speed with which the information, communication and economic domains are developing. Nowadays, the use of digital tools and platforms allows companies to save costs, create competitive business advantages and, most importantly, respond quickly to changes in internal and external environments. Albanian businesses are also in the situation of many businesses challenged by the demands of using new technologies in the implementation of their business processes, both in terms of production and creation, as well as in terms of supply and sales. The increase in demands on the quality of services and products produced on the one hand, and the increase in demands on the speed of service delivery on the other, are recognized as the main indicators in the beginning of the digitalization of businesses in our country. The digitalization of business operations has an impact on the entire business network, considering that all forms of doing business are dependent on the use of digital technologies.
Therefore, the main purpose of the paper is to examine the digital management system, how it is built and how it serves different enterprises to quickly respond to the market and improve their services. This paper develops and implement a framework to examine how digital systems are managed in contemporary businesses, paying particular attention to how new technologies integrate, operate, and impact resource management and operational effectiveness.

The paper comments on Bulgaria’s penultimate position in the Global Innovation Index 2024. This position provoked the authors’ scientific interest in analysing the innovation environment in the country. The results of the analysis are considered according to individual indicators of the innovation environment, with the emphasis on the difficulties and problems facing the development of innovations. Innovations are a strategic factor for the development and competitiveness of small and medium-sized enterprises. On the basis of our own research with managers of industrial enterprises, conclusions about the opportunities and challenges for the development of innovations are formulated.

Energy efficiency is an important part of the EU’s ambition to transition to a carbon-neutral economy by 2050. Greater energy efficiency will be needed in the future if the EU is to achieve this goal. All sectors of the economy have the potential to contribute to energy efficiency. Consistent energy management helps organisations realise untapped energy efficiency potential. In this way, they will benefit from cost savings and make a significant contribution to protecting the environment and climate by reducing harmful emissions and carbon footprints. This study aims to analyse the potential opportunities for businesses to realise savings, gain competitive advantages and achieve sustainable development and a positive image.

Globalization in the modern world covers all areas of life, economy and modern technology, politics and culture. The rapid development of information and communication technologies makes it possible to provide competitive advantages to business organizations. In recent decades, information systems have led to a dramatic increase in the productivity of large and small businesses. This enables an accelerated transition to climate neutrality and digital transformation of the economy, society and industry and requires new technologies, investments and innovations to ensure the sustainable development and competitiveness of every business and a resource-efficient and competitive economy as a whole. The integration of digital technologies in production processes plays an increasingly important role in shaping the competitiveness of enterprises and their sustainable development in the modern world.

This article provides a systematic literature review to explore the relationship between digital transformation and corporate culture, focusing on their impact on employees’ work-life balance and well-being. In today’s dynamically changing work environment, the rapid adaptation of businesses to digital technologies figures prominently in changing corporate practices. This transition to the digital era has a significant impact on employees’ personal and professional lives, which must also remain a key area of research interest. This review will focus on two key research areas: (1) the role of digital technologies and teleworking in shaping work-life balance, and (2) corporate culture in the context of digital transformation. Within the research findings, there is considerable current literature on how companies can use digital technologies to their advantage while shaping a strong corporate culture to improve work-life balance and employee well-being.

This paper aims to present the role of information and communication technology in the rapid emergence of e-commerce, including its development, role and operation to date, and future prospects. When we talk about technology and its impact on society, we can talk about many different areas where information technology plays the main role. Nowadays, technology has minimized distances and not all the actions are done physically. With the development of information and communication technology, different requirements and different processes are developed, both in the public sector and in the private sector.
The main purpose of the paper is the identification and analysis of the problems that are most often faced by organizations or enterprises and consumers in the use of electronic commerce, as well as the identification of factors that influence the use of this type of commerce by the business community in Albania. It is also explained the impact of e-commerce in increasing circulation and commercial activity in local businesses, with special emphasis in the case of one of the leading distributions and sales company, Marketing & Distribution. In this paper, the factors that affect electronic commerce have been analyzed and identified in the framework of the rapid development in the field of information and communication technology. The results of this paper will be able to serve companies in the design of development policies of their businesses, starting from a newly created business, small and medium businesses to large brands, which do not yet offer electronic commerce services.

In a world of constant change, there is an increasing need for tools and methods that help organizations become more efficient and competitive. Overcoming traditional thinking in business management requires organizations to quickly adapt to market innovations and fully focus on “processes, results, and customers.” Otherwise, many traditionally operating organizations may struggle to survive in a dynamic business environment. The modern concept of production efficiency is no longer limited to individual production units but focuses on the entire value chain, i.e., the “delivery of value” to all stakeholders. Despite the existence of various practices, methods, approaches, or theories that identify and deliver value to different stakeholders, the implementation of improvements within enterprises remains a subjective process. Based on the achievements of existing methods, tools, and best practices for realizing rapid-response and low-cost production processes, this publication proposes a conceptual model for increasing production efficiency in industrial enterprises in Bulgaria. The model takes into account the new realities of the Fourth Industrial Revolution and its logical continuation into Industry 5.0 by identifying and delivering value to all stakeholders.

The purpose of the study was to analyse and evaluate waste logistics in a large-scale agricultural enterprise in terms of a closedloop economy. A closed-loop economy was characterised and its significance for the enterprise was defined. The size and structure of the input production means, and their output were established. Based on yardsticks and indicators the degree of implementation of the closedloop economy into the enterprise was estimated and solutions improving the current situation were suggested. It was found out that in the analysed enterprise it is carried out at a high level which is proved by a high indicator of waste management in the closed loop at the level of 95%.

Digital marketing is currently a key pillar for the success of businesses in an environment of constant changes in online channels. Within this dynamic environment, it is imperative to continually review and analyse the effectiveness of digital content distribution channels. This article aims to systematically review the theoretical background in digital marketing with an emphasis on digital content distribution channels. In order to provide a holistic assessment of the performance of these channels, the thesis combines a critical perspective on existing theoretical framework models with an analysis of current digital marketing trends and practices. The proposed theoretical frameworks provide a basis for further developments in the field of digital marketing. It concluded by further discussing the implications of the findings for marketing managers and proposing recommendations for optimizing the use of digital content distribution channels in order to achieve maximum success in the online environment.