• Basic characteristics of the software products as a factor for strategic success of the company

    pg(s) 134-136

    This paper is aim at defining the basic characteristics of the high-tach products, which are the most important factor for strategic success in the high-tech industry. These products differ from products in others industries in many ways, but the most distinguishing features are related to their advanced technology, a relatively short product life cycle and the high level of innovation. Developing business models and strategies managers should avoid thinking that high-tech products are products above all and they can apply the same approach in managing business. They should be fully aware of the distinguishing features of the high-tech products, so to be able to develop and implement successful business strategy in the long run.

  • Transparency in the life cycle management of financial instruments of industrial products

    pg(s) 130-133

    The specificity of lifecycle management of industrial products as a set of activities that are coupled in a certain way over time and space require an appropriate organization for its development and control. In this sense, companies must have such an organizational attitude that stimulates and implements an appropriate policy that provides competitive advantage and high efficiency. Essentially, this means well-established network linkages and functional links at all organizational levels and all units. This organization is a set of relatively stable relationships that exist between its components. It is a means of transparent management through which the goals, strategy and policy of the companies are realized. The purpose of this article is to explore the process of managing the life cycle of industrial products using financial instruments.

  • Corporate life cycle as an instrument of its growth management

    pg(s) 127-129

    The key problem facing all enterprises is that of survival. Corporate life cycle theory is an important tool for the survival and development of business entities based on value changes affected by external and internal environment shifts. It gets an enterprise to rethink its existing values, organization itself, production process, scale of production, business structure, mechanism of adaptation to environmental changes, resources acquisition, flexibility and manageability formation, as well as of personnel and external stakeholders systems` relationship. Understanding the specifics of the main corporate life cycle stages allows to avoid numerous mistakes in its development and predict typical growth problems. Awareness of the mentioned specificity makes an enterprise to think about the management system before the problems take place. Life cycle analysis enable problems structuring faced by an entrepreneur or a manager.

  • Limitations to suspension performance in a two-degree-of-freedom car active suspension

    pg(s) 111-114

    It is often assumed that if practical difficulties are neglected, active systems could produce in principle arbitrary ideal behavior. This paper presents the factorization approach that is taken to derive limitations of achievable frequency responses for active vehicle suspension systems in terms of invariant frequency points and restricted rate of decay at high frequencies. The factorization approach enables us to determine complete sets of such constraints on various transfer functions from the load and road disturbance inputs for typical choices of measured outputs and then choose the “most advantageous” vector of the measurements from the point of view of the widest class of the achievable frequency responses. Using a simple linear two degree-of-freedom car suspension system model it will be shown that even using complete state feedback and in the case of in which the system is controllable in the control theory sense, there still are limitations to suspension performance in the fully active state.

  • Elastic and static characteristics of innovative balistic boron carbide ceramic articles

    pg(s) 108-110

    Boron carbide ceramic products are made using an innovative technology and their elastic and static properties are tested. The products are of different shape and thickness and can be user to build the front layer of macro dispersal ceramic-polymer modular systems for individual protection and for armoring of military land and air mobile and stationary objects.

  • Increasing and justification of demand for the modernization of agricultural machinery

    pg(s) 105-114

    The paper presents a technical and economic background to the need for modernization of modern tractors and combines. The presented method allows forecasting the demand for modernization of equipment. It allows to develop the program of action to improve the quality of machines, assess their real potential, develop of strategic and operational planning for the development of modernization, organize activities of the technical service. This article proposes a method for determining the demand for modernization of agricultural machinery in technical, repair and technical enterprises, based on the analysis of statistical and expert data characterizing their influence on the demand for research. It is justified that repair company must confidently organize an active advertising campaign to promote modernized machines to the market.

  • Building an interpretive structural model for factors defining co-participation level in an Industry 4.0 environment

    pg(s) 101-104

    This publication addresses the factors that support the process of developing an individual approach to customers, which is one of the main tasks of the so-called Fourth Industrial Revolution or Industry 4.0. The emphasis is on the study of the interrelationships and the interaction between these factors and their integration in a structured way, with the help of the so-called Interpretive Structural Modeling (ISM) to help integrate them into a comprehensive conceptual framework that represents producer-customer interactions under Industry 4.0 conditions and, as a result, increase the efficiency of the process of creating value according to the individual requirements and expectations of the customer.

  • CRM systems – from theory to practice

    pg(s) 97-100

    CRM Systems (Customer Relationship Management) – Customer Relationship Management Systems. The success of any company is determined by customers, their satisfaction with the company’s products, their satisfaction with access to them and their willingness to return to the company. That’s why every company has to give its customers the appropriate attention and time. However, this can be very difficult in practice.
    In fact, customer relationship management often involves lengthy searches for appointment notes, important customer information, and relevant documents. Therefore, this is an inefficient, costly and, in many, unnecessary way of working.
    There are software solutions that not only save companies a lot of time, but also help them improve and streamline their customer communications. These solutions are referred to as CRM (Customer Relationship Management) – customer relationship management systems or otherwise customer systems. These systems are no longer hot news anymore, but they have recently gained enormous interest from both users and suppliers. To put it simply, more and more businesses have already recognized that keeping a customer is cheaper than looking for new ones that are not yet disappointed. At the same time, more and more software vendors have noticed that their customers are increasingly taking care of marketing and looking for the right tools for it.
    At present, companies are increasingly focused on building, developing and effectively managing their relationships with their customers. One of the reasons for the increased focus on quality customer satisfaction was the change in the competitive environment in the 1990s and the impact of information technology development. The advent of the Internet has been strengthened by the ubiquity of competition.
    One of the most effective ways a business can differentiate itself from a competition is a perfect understanding of individual customers and their needs, a personal approach and an excellent level of service. However, if a company has hundreds, thousands or millions of customers, it is impossible under normal conditions to know each other’s wishes, needs and preferences. And that is why CRM systems have been developed that, when properly applied, enable a large number of individual customers to understand, tailor their offerings to their needs and wishes, and know and manage their value for society. In summary, simply automating business processes, such as logistics or human resource management, comes with the automation of customer contact.

  • Organization of the management system for efficiency of use of investment potential at industrial enterprises

    pg(s) 94-96

    The possibilities of using the investment potential of industrial enterprises are investigated. The expediency of formation of investment potential of industrial enterprises is substantiated. The methods and procedure for assessing the effectiveness of the investment potential of the enterprise are analyzed. The organization of the system for managing the efficiency of the investment potential of an industrial enterprise is proposed.


    pg(s) 98-101

    It is proved that in the knowledge economy, such assets of the company, like knowledge, are of particular value. New knowledge can increase the individual income of the owners as they apply in business processes and production activities. Defined knowledge management as the process of formation of the intellectual assets of the enterprise. Selected technological, motivational and organizational components of the system of knowledge management. The system methodology of knowledge management are methods to transform individual pieces of information in knowledge relating to a particular sphere of activity. System design of knowledge management of the enterprise is divided into a number of stages, which are discussed in the article. The analysis of world experience of the practical implementation of knowledge management has shown that organizations and businesses take this purpose a variety of techniques and methods. Found out that currently there are three schools of knowledge management. The methodology for the integration of knowledge in the enterprise, which is presented in the form of a diagram. The knowledge creation enterprise is carried out ways: through self-education personnel; by performing duties; tools of knowledge management. Proposed projects for the knowledge management implement in stages and characteristics of each stage. It is proved that the culture of designing the system of knowledge management should include management strategies, planning and provide for close cooperation and distribution of powers. It is concluded that knowledge management helps businesses become more competitive, reduce costs, increase the speed of making management decisions and efficiently identify the needs of consumers. The main purpose of the system of knowledge management of the enterprise is knowledge management an integral part of the work of all employees.


    pg(s) 95-97

    The role of universities in R&D activities is a subject which needs to be reevaluated and thought over in terms of their contribution to the related industries, their vicinities and research parks. The mere reason of the existence of universities is to push the boundaries of the existing knowledge to achieve better and more reliable results in any given field. Although the ideal is having universities which are able to adapt really quickly to changes, often the reality is not so. The change is mostly slow and not swift enough to keep up with the recent developments in many fields such as the economic changes. These changes in the manner of universities require long periods of time. This is one of the reasons why universities should be quick to respond to regional needs and shifts to help pursue more attainable and resilient ecosystems. The main objective of this article is to analyze the role of research and development unit Mehmet Akif Ersoy University R&D services. It aims to support co-evolution of local municipal and industrial enterprises to increase the competitiveness of the region.