• Increasing and justification of demand for the modernization of agricultural machinery

    pg(s) 105-114

    The paper presents a technical and economic background to the need for modernization of modern tractors and combines. The presented method allows forecasting the demand for modernization of equipment. It allows to develop the program of action to improve the quality of machines, assess their real potential, develop of strategic and operational planning for the development of modernization, organize activities of the technical service. This article proposes a method for determining the demand for modernization of agricultural machinery in technical, repair and technical enterprises, based on the analysis of statistical and expert data characterizing their influence on the demand for research. It is justified that repair company must confidently organize an active advertising campaign to promote modernized machines to the market.

  • Building an interpretive structural model for factors defining co-participation level in an Industry 4.0 environment

    pg(s) 101-104

    This publication addresses the factors that support the process of developing an individual approach to customers, which is one of the main tasks of the so-called Fourth Industrial Revolution or Industry 4.0. The emphasis is on the study of the interrelationships and the interaction between these factors and their integration in a structured way, with the help of the so-called Interpretive Structural Modeling (ISM) to help integrate them into a comprehensive conceptual framework that represents producer-customer interactions under Industry 4.0 conditions and, as a result, increase the efficiency of the process of creating value according to the individual requirements and expectations of the customer.

  • CRM systems – from theory to practice

    pg(s) 97-100

    CRM Systems (Customer Relationship Management) – Customer Relationship Management Systems. The success of any company is determined by customers, their satisfaction with the company’s products, their satisfaction with access to them and their willingness to return to the company. That’s why every company has to give its customers the appropriate attention and time. However, this can be very difficult in practice.
    In fact, customer relationship management often involves lengthy searches for appointment notes, important customer information, and relevant documents. Therefore, this is an inefficient, costly and, in many, unnecessary way of working.
    There are software solutions that not only save companies a lot of time, but also help them improve and streamline their customer communications. These solutions are referred to as CRM (Customer Relationship Management) – customer relationship management systems or otherwise customer systems. These systems are no longer hot news anymore, but they have recently gained enormous interest from both users and suppliers. To put it simply, more and more businesses have already recognized that keeping a customer is cheaper than looking for new ones that are not yet disappointed. At the same time, more and more software vendors have noticed that their customers are increasingly taking care of marketing and looking for the right tools for it.
    At present, companies are increasingly focused on building, developing and effectively managing their relationships with their customers. One of the reasons for the increased focus on quality customer satisfaction was the change in the competitive environment in the 1990s and the impact of information technology development. The advent of the Internet has been strengthened by the ubiquity of competition.
    One of the most effective ways a business can differentiate itself from a competition is a perfect understanding of individual customers and their needs, a personal approach and an excellent level of service. However, if a company has hundreds, thousands or millions of customers, it is impossible under normal conditions to know each other’s wishes, needs and preferences. And that is why CRM systems have been developed that, when properly applied, enable a large number of individual customers to understand, tailor their offerings to their needs and wishes, and know and manage their value for society. In summary, simply automating business processes, such as logistics or human resource management, comes with the automation of customer contact.

  • Organization of the management system for efficiency of use of investment potential at industrial enterprises

    pg(s) 94-96

    The possibilities of using the investment potential of industrial enterprises are investigated. The expediency of formation of investment potential of industrial enterprises is substantiated. The methods and procedure for assessing the effectiveness of the investment potential of the enterprise are analyzed. The organization of the system for managing the efficiency of the investment potential of an industrial enterprise is proposed.


    pg(s) 98-101

    It is proved that in the knowledge economy, such assets of the company, like knowledge, are of particular value. New knowledge can increase the individual income of the owners as they apply in business processes and production activities. Defined knowledge management as the process of formation of the intellectual assets of the enterprise. Selected technological, motivational and organizational components of the system of knowledge management. The system methodology of knowledge management are methods to transform individual pieces of information in knowledge relating to a particular sphere of activity. System design of knowledge management of the enterprise is divided into a number of stages, which are discussed in the article. The analysis of world experience of the practical implementation of knowledge management has shown that organizations and businesses take this purpose a variety of techniques and methods. Found out that currently there are three schools of knowledge management. The methodology for the integration of knowledge in the enterprise, which is presented in the form of a diagram. The knowledge creation enterprise is carried out ways: through self-education personnel; by performing duties; tools of knowledge management. Proposed projects for the knowledge management implement in stages and characteristics of each stage. It is proved that the culture of designing the system of knowledge management should include management strategies, planning and provide for close cooperation and distribution of powers. It is concluded that knowledge management helps businesses become more competitive, reduce costs, increase the speed of making management decisions and efficiently identify the needs of consumers. The main purpose of the system of knowledge management of the enterprise is knowledge management an integral part of the work of all employees.


    pg(s) 95-97

    The role of universities in R&D activities is a subject which needs to be reevaluated and thought over in terms of their contribution to the related industries, their vicinities and research parks. The mere reason of the existence of universities is to push the boundaries of the existing knowledge to achieve better and more reliable results in any given field. Although the ideal is having universities which are able to adapt really quickly to changes, often the reality is not so. The change is mostly slow and not swift enough to keep up with the recent developments in many fields such as the economic changes. These changes in the manner of universities require long periods of time. This is one of the reasons why universities should be quick to respond to regional needs and shifts to help pursue more attainable and resilient ecosystems. The main objective of this article is to analyze the role of research and development unit Mehmet Akif Ersoy University R&D services. It aims to support co-evolution of local municipal and industrial enterprises to increase the competitiveness of the region.


    pg(s) 61-63

    The rational use of convenient geographical location, the organized transport-communication and customs-logistics infrastructure, is the key for any country’s integration into the world economy and the expansion of foreign economic ties.
    The South Caucasus transport corridor connecting the Asian and European markets, has an important strategic role in the tradeeconomic context of East-West relations.
    Today the formation of a common control of customs and signing between the countries of the South Caucasus is one of the priority tasks, which will facilitate harmonization of transit procedures in the region


    pg(s) 57-60

    The interrelation between innovation infrastructure of small businesses support with the creation and development of business incubators is analyzed. Imperfect system of funding and material and technical support development of business in Ukraine is established. It was determined that small and medium business accelerates economic restricting, improve organizational efficiency of national resources. So the creation of business incubators is very important for business and sustainable development in the economic situation of the country. The authors give the basic principles of state policy building for small businesses. Foreign experience in creation and development of business incubators is adapted to local conditions by combining and combining different forms, methods and means of regulation and support domestic enterprises. The authors propose the business incubator model which may promote development and management small business.


    pg(s) 52-56

    The development of an innovative product that will be widely accepted on the market is not just a question of creating innovative ideas and providing suitable functionality but also of good timing. In the last years we have seen a substantial increase in interest into e-mobility and many producers have already recognized and ventured into this niche with high rewards. E-bikes are also an emerging product in this field, which have gained a lot of interest in the last years, and are becoming widely demanded globally. Being involved in the R&D process of a similar product, namely a central drive e-bike, in collaboration with several industrial partners we have gained deep insight into the challenges of entering a by now fairly mature market with a new, high quality and competitive product. The development methodology was first based on a thorough benchmarking process and the elaboration of a functional structure that precisely describes the technical problem. This way we could identify the main functions that such a product has to fulfil and pinpoint the areas and technologies that proved to be the most critical in achieving a robust and safe system. Following the so called golden loop approach we could implement a systematical design process, where the key functional requirements could be successfully fulfilled, enabling the formation of a fully operative technical system. We focus here especially on the mechanical part of the product, i.e. the drive system and housing as this was also found to be the most challenging part of the whole development process. Due to the very demanding requirements put forth by the customer many severe challenges emerged, which could only be solved by a structured development methodology and very coordinate iterative process between all the partners. Several cues can be outlined from the experience we gained, that can serve as a guideline for the development of competitive emobility products.


    pg(s) 48-51

    The changing environment and constantly growing and already global competition compel companies to keep innovating. The ability to implement innovations faster than rivals makes it possible for them to achieve the best market positions. A high level of innovation, however, does not always have to be the domain of the largest business entities. This article discusses completely different companies, which, though being smaller, and also somewhat hidden, occupy key positions on global markets. The level of their innovation often exceeds that of large corporations. The research, a fragment of which is presented here, was conducted on the German and Polish markets. Due to the specific features of this group of companies, the selection of the sample was deliberate. The research objective of the article was to assess the innovative activity of Polish and German hidden leaders.