TRANSPORT. SAFETY AND ECOLOGY. LOGISTICS AND MANAGEMENT
MARKETING AND PRODUCT DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY GLOBALLY
- 1 Faculty “Managmenet and administration”, University of National and World Economy, Sofia, Bulgaria
Many social, economical and technological trends begin to work together in order to transform the mobility and to create new urban models for the next decades. The trends coming from the technology development will revolutionize the way the automoyive industry responds to the changing consumer behavior. Bulding new partnerships will lead to trabsformational change. The connectivity and the automation will fundamentally change the automotive industry. The expected operational ecosystems include e-hailing mobile applications for shared electric vehicle, infotainment services and personalization inside the autonomous vehicles, connectivity to the infrastructure and provision of various services due to the Internet of Things, which will grant safe, sustainable and reliable transit.