Information is perceived as the resource, that constitutes relationships in the network of enterprises and their customers, as well as extra-marketing value, which can be successfully implemented in IT environment, for example in the sector of waste disposal enterprises. That is why, the interactive contact and involvement of the stream supplier in researched sector, the intelligent processes of selection and recycling of communal waste, and commercial and marketing value of waste can be interesting as a source of marketing information for researchers and readers of this article. Therefore, smart methods of knowledge management, including marketing knowledge in the sector of waste management enterprises in the environment of IT solutions raise interest. The goal of the paper is to present three-sphere business model based on intelligent management of knowledge and competences in enterprises of the waste management sector. The main part of the paper will be focused on one of the sub-areas of the model, i.e. the subarea of knowledge commercialisation. This will be implemented through in-depth case study analysis.