Abstract

Near Field Communication (NFC) technology is the future of m-Commerce, which has found possible application in contactless cards and mobile phone devices. NFC is technologically integrated with Data Ware House infrastructure and Cloud computing system which are incorporated in the e-Smart Business system. As a product of the implementation of NFC technology in m-Commerce business models there is a need of expansion B2B2C business model towards integration of services with the aim of creating new products, markets and consumer needs tuning. This paper presents a business model called e-Smart-Business as a system integration concept of m- Commerce through direct marketing and market research with the Data Ware House and Cloud computing systems.