The problem is the lack of social consensus in Bosnia and Herzegovina (hereinafter B&H), as a plural society (hereinafter PS), which is why it is directed with its segments to the only sustainable joint activity of the segments – the market, and related economic activities. The subject are the characteristics of alternative development solutions – Green Agenda (hereinafter GA), green and circular economy (hereinafter GE, CE) and green consumerism (hereinafter GC), which are in the function of PS. We accept the hypothesis that the unsolved pre-political (cultural) issues of B&H even in the 21st century condition the application of alternative development solutions – GA, GE, CE and GC, which are in the function of PS and its energy security (hereinafter ES). The scientific goals are: 1) description of the peculiarities of PS in B&H, 2) understanding the importance of GA for the Western Balkans and the differences between the linear economic model and GE and CE, and between shallow and deep GC, and 3) explanation of functionality of GA, GE, CE and GC for PS and its ES..Analytical-deductive and comparative methods are used, along with the case study of B&H. The main result is the discovery of the functionality of GA, GE, CE and GC for the functionality of PS in B&H and its ES.
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