Green Agenda and Green Consumerism in the Function of Plural Society in the Bosnia and Herzegovina and its Energy Security

  • 1 Faculty of political Sciences – University of Banja Luka, Banja Luka, Bosnia and Herzegovina
  • 2 Institute of Sociology, Biallystok, Poland
  • 3 Faculty of security sciences, Banja Luka, Bosnia and Herzegovina


The problem is the lack of social consensus in Bosnia and Herzegovina (hereinafter B&H), as a plural society (hereinafter PS), which is why it is directed with its segments to the only sustainable joint activity of the segments – the market, and related economic activities. The subject are the characteristics of alternative development solutions – Green Agenda (hereinafter GA), green and circular economy (hereinafter GE, CE) and green consumerism (hereinafter GC), which are in the function of PS. We accept the hypothesis that the unsolved pre-political (cultural) issues of B&H even in the 21st century condition the application of alternative development solutions – GA, GE, CE and GC, which are in the function of PS and its energy security (hereinafter ES). The scientific goals are: 1) description of the peculiarities of PS in B&H, 2) understanding the importance of GA for the Western Balkans and the differences between the linear economic model and GE and CE, and between shallow and deep GC, and 3) explanation of functionality of GA, GE, CE and GC for PS and its ES..Analytical-deductive and comparative methods are used, along with the case study of B&H. The main result is the discovery of the functionality of GA, GE, CE and GC for the functionality of PS in B&H and its ES.



  1. Association of Citizens “Something more“ 2020. Primer of green and circular economy. › uploads › 2020/03
  2. Bauman, Zygmunt. (2011). Collateral Damage: Social Inequalities in a Global Age. UK: Polity Press.
  3. Bonini, Sheila & Jeremy Oppenheim. (2008). Cultivating the Green Consumer. In Stanford Social Innovation Review. Leland Stanford Jr. University 56 – 61. [04/09/2022]
  4. Boström, Magnus & Mikael Klintman. (2008). Eco-Standards, Product Labelling and Green Consumerism. England, UK: Palgrave Macmillan.
  5. Botsman, Rachel & Roo Rogers. (2010). What's Mine Is Yours: The Rise of Collaborative Consumption. New York, USA: Harper Collins e-books.
  6. European Commision. (2021). Implementing a Green Agenda for the Western Balkans. [04/09/2022]
  7. European Commission. (2020). New Consumer Agenda: Strengthening consumer resilience for sustainable recovery. 13/11/2020; [06/09/2022]
  8. Foreign Trade Chamber of Bosnia and Herzegovina. (2021). Conference held on green value chains and circular economy in Bosnia and Herzegovina, (19/08/2022)
  9. Gerring, John. (2007). Case study research: Principles and practices. Cambridge, UK: Cambridge University Press.
  10. Hopper, Paul. (2006). Living with Globalization. Oxford, New York: Berg.
  11. Hough, Peter, Malik, Shahin, Moran, Andrew & Bruce Pilbeam. (2015). International Security Studies: Theory and Practice. London & New York: Routledge.
  12. Johnson, Allan. G. (2008). The Forest and the Trees: Sociology as Life, Practice and Promise. Philadelphia: Temple University Press.
  13. Lipovetsky, Gilles. (2008). Paradoxical happiness: An essay on hyperconsumer society. Zagreb: Antibarbarus.
  14. Mabry, Linda. (2008). Case Study in Social Research. pp. 214 – 227 in The SAGE Handbook of Social Research Methods, edited by Alasuutari, Pertti, Bickman, Leonard & Julia Brannen. London: SAGE Publications.
  15. Mahoney, James. (2007). Qualitative Methodology and Comparative Politics. Comparative Political Studies 40 (2): 122–44.
  16. May, Tim. (ed.). (2005). Work, consumerism, and the new poor: Zygmunt Bauman. 2nd edition. England: Open University Press.
  17. Motik, Bruno & Dražen Šimleša. (2007). Green tools for a sustainable revolution. Zagreb: What are You reading.
  18. Rabushka, Аlvin & Shepsle A. Kenneth. (2009). 1st ed. Politics in plural societies: A theory of democratic instability. USA: Pearson Education. Longman classics in political science.
  19. Radovanović, Mirjana T. (2019). Energetska bezbednost. Sremska Kamenica: Univerzitet Educons. [04/09/2022]
  20. Roach, Brian, Goodwin, Neva & Julie Nelson. (2019). Consumption and the Consumer Society. Tufts University: Global Development And Environment Institute.
  21. Sachdeva, Sonya, Jordan, Jennifer & Nina Mazar. (2015). Green consumerism: moral motivations to a sustainable future. Current Opinion in Psychology 2015, 6:60–65, [07/09/2022]
  22. Slijepcevic, Dusanka. (2022). Theoretical conceptualizations of the market. Defendology Mne 7 (11-12) 2021: pp. 115-123. Niksic: Center for security, sociological and criminological research „Defendology“.
  23. Smart, Barry. (2010). Consumer Society: Critical Issues and Environmental Consequences. London: SAGE Publications.
  24. Suzić, Nenad. (2001). Sociology of Education. Eastern Sarajevo: Institute for Textbooks and Educational Resources of the Republic of Srpska.
  25. United Nations Conference on Trade and Development. (1999). Profiting from green consumerism in Germany: Opportunities for Developing Countries in Three Sectors: Leather and Footwear, Textiles and Clothing, and Furniture – Analytical Studies on Trade, Environment and Development. Geneva: United Nations Publication.
  26. Vejnović, Duško & Slobodan Simić. (2014). Environmental security and social ecology. Banja Luka: European Defendology Center.
  27. Zhu, Qingyun & Joseph Sarkis. (2015). Green Marketing and Consumerism in China: Analyzing the Literature. Working Paper WP1-2015. Worcester, MA: Foisie School of Business, Worcester Polytechnic Institute.

Article full text

Download PDF