International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The research problem refers to the consequences of the 3rd industrial, digital, revolution on society and individuals and their (consumer) identity: digital intergenerational gap, technological dependence, technological influence on the behavior and (consumer) identity of individuals and the authoritarian (demotivational) effects of contemporary consumerism. The research subject is the influence of “high-tech culture” [21] on society and individuals and their (consumer) identity. The main hypothesis is that the impact of digital civilization and culture on society and individuals and their (consumer) identity is ambivalent (de/-humanistic). The scientific goals are: 1) description of the polyvalent impact of digital civilization and culture and computer communication, as well as technological accessories for communication; 2) understanding the digital generation gap and the analogy between (virtual) social groups: “digital natives” and “digital immigrants” [21] and “netocrats and consumtary” [8], as contemporary consumers; 3) scientific explanation of the authoritarian and emancipatory effects of high-tech culture and consumerism on contemporary consumers; 4) scientific prediction of new, digital, slave ownership, as a consequence of the development of robotics within the framework of the 4th industrial revolution. The social goals are: expanding knowledge about digital civilization and culture and 2) pragmatic explanation of the dis-/functional consequences of the 3rd and 4th industrial revolution. Desk research [9; 5] is used as a method of collecting and analyzing data from previous research, along with methods of observation, deduction, induction, abstraction, concretization and synthesis. Results are achieved goals.

The problem is the lack of social consensus in Bosnia and Herzegovina (hereinafter B&H), as a plural society (hereinafter PS), which is why it is directed with its segments to the only sustainable joint activity of the segments – the market, and related economic activities. The subject are the characteristics of alternative development solutions – Green Agenda (hereinafter GA), green and circular economy (hereinafter GE, CE) and green consumerism (hereinafter GC), which are in the function of PS. We accept the hypothesis that the unsolved pre-political (cultural) issues of B&H even in the 21st century condition the application of alternative development solutions – GA, GE, CE and GC, which are in the function of PS and its energy security (hereinafter ES). The scientific goals are: 1) description of the peculiarities of PS in B&H, 2) understanding the importance of GA for the Western Balkans and the differences between the linear economic model and GE and CE, and between shallow and deep GC, and 3) explanation of functionality of GA, GE, CE and GC for PS and its ES..Analytical-deductive and comparative methods are used, along with the case study of B&H. The main result is the discovery of the functionality of GA, GE, CE and GC for the functionality of PS in B&H and its ES.