INNOVATION POLICY AND INNOVATION MANAGEMENT

CORPORATE LIFE CYCLE AS AN INSTRUMENT OF ITS GROWTH MANAGEMENT

Abstract

The key problem facing all enterprises is that of survival. Corporate life cycle theory is an important tool for the survival and development of business entities based on value changes affected by external and internal environment shifts. It gets an enterprise to rethink its existing values, organization itself, production process, scale of production, business structure, mechanism of adaptation to environmental changes, resources acquisition, flexibility and manageability formation, as well as of personnel and external stakeholders systems` relationship. Understanding the specifics of the main corporate life cycle stages allows to avoid numerous mistakes in its development and predict typical growth problems. Awareness of the mentioned specificity makes an enterprise to think about the management system before the problems take place. Life cycle analysis enable problems structuring faced by an entrepreneur or a manager.

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