International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

Carried out the synthesis of concepts and theoretical approaches to the concept of geomarketing and given its definition the Developed model of geomarketing as a management system. Objectives and system components of geomarketing. The analytical problems geomarketing. Classified tasks for geomarketing applications. Methods a systematic and methodical tools of geomarketing. The proposed stages of geomarketing research. Separated geographic information system (GIS) for commercial and those that are freely available. Examples of modern geographic information systems, including functions of spatial analysis. Given additional opportunities  GIS RagioGraph 2013 company GfK. Formulated results of application of geomarketing. Clarified the role of geo-marketing agencies. The advantages and disadvantages of geomarketing at the macro level and the micro level of the economy. The main obstacle of the application of geomarketing research enterprises.

The paper describes the urban passenger transport system which is a set of interdependent subsystems: «city», «transport», «passengers». The urban passenger transport performance indicators have been determined for all system participants. The objective functions of an optimization problem of urban passenger transport are given in general terms. The optimization criterion for traffic routing of urban passenger transport has been determined, which takes account of mutual influence of the interests of all system participants has been determined. The passenger traffic flow density on the studying road section, has been suggested as such optimization criterion. The formulation of an optimization problem of urban passenger transport have been defined as well.

The traveling salesman problem (TSP) is one of the most studied problems in management science. Optimal approaches to solving traveling salesman problems are based on mathematical programming. But in reality, most TSP problems are not solved optimally. When the problem is so large that an optimal solution is impossible to obtain, or when approximate solutions are good enough, heuristics are applied. Two commonly used heuristics for the traveling salesman problem are the nearest neighbor procedure and the Clark and Wright savings heuristic.

In this paper will be present using of the solver software and principles of TSP for optimal solution of vehicle routing for domestic bottled water and different juices in the different parts of the Republic of Macedonia.