Abstract

Community-driven web applications often do not supply enough user-generated content to kick-start their growth and expand their audience. A way to deal with this problem is to introduce an achievement system that gives users a reason to explore and interact with each other. The use of game design principles to motivate the participants in a community-driven web application has been proving successful. In this paper we take a look at one major example of gamification in a website for careers and job opportunities.