BUSINESS & “INDUSTRY 4.0”
Application of Innovation in the Event Tourism in Azerbaijan
Industry 4.0, Vol. 8 (2023), Issue 5, pg(s) 173-174
The role of event tourism in Azerbaijan is increasing each year slightly by taking place in sports events, festivals, musical competitions, and tourism fairs. Since 2012 when Eurovision Song Contest was held in Baku, Azerbaijan has become one of the event centers in the world. As the number of events held in Baku increases, tourist arrivals also increase slightly. By mentioning event tourism, festivals, seminars, meeting events, and some other events are taken into consideration.
As different events are held in Azerbaijan every year, there is a huge need for the application of innovative approaches. In this article, different innovation examples, as well as the impact of event tourism have been researched