PLANNING AS A MANAGEMENT FUNCTION IN MODERN BANKING SYSTEMS
Modern business environment for all economic entities any activities poses great conditions in order to survive. Markets characteristic fierce competition. In this context, it is necessary that an adequate selection and application management strategy. When it comes to choosing a strategic direction that recognize the role of strategic management.
In this paper, the emphasis is on the competition in the financial market, it said – banks such business systems. The same we can say is determined by a simple definition – only banks that have adequate product. The banking product is designed for the customer and meeting their needs. As a large number of banking systems, there is more difficult to be competitive. From this arises the inevitable necessity of innovation range of banking products will best zadovolljiti my clients’ needs. This indicates the necessity of innovation in business and smelling the Bank’s strategy and business planning activities of banks in the role of strategic management.
The objectives of this study were the citation planning in the planning of the business of banking system.