Organizational management in the social sector includes several main functions and the motivation is one of them. It can influence the success of the company negatively or positively, therefore it takes an important role. Motivation is based on various types of needs arranged in those models, approaches and theories. The multiple attempts to explain it have not come up to a single scientific explanation that is equally suitable for all organizations. Furthermore, the needs of motivation change due to factors like the dynamic environment in which companies today function. The globalization also produces new opportunities and risks for the motivation. The current material will attempt to collect and compare various motivational theories, and present some existing issues. Although there are similarities between the works of scientists in this direction, so far there is no universally applied guide for managers. Considering the changing needs of the management in terms of motivating their personnel, it is necessary to explore what problems are present in the motivation and search for possible solutions for them.