The research focuses on university-industry technology transfer, which is becoming increasingly important. The research analyses factors affecting the certain case of university-industry cooperation. The factors are tested by adapting the Kano methodology, often used for determining consumer needs and quality assurance purposes. The research results show that although in most cases the respondents’ opinion on the importance of certain factors is not homogenous; nonetheless it indicates that the greatest importance should be paid to the factor defining the students’ abilities to absorb the skills. In the meantime, the accuracy of the stated outcomes can be considered as the most successful factor in this case. The research results may not be generalized due to the limitations in the tested aspects as well as the fact that it analyses a certain case study, but it can be used for complementary purposes in the context with other case studies.