International Scientific Journals
of Scientific Technical Union of Mechanical Engineering "Industry 4.0"

The article is a continuation and a generalisation of a series of copyright publications on the problem of choosing a higher education institution by entrants and their parents. Instead, the article emphasises the need to consider the interests of both parties: the entrants and the legal entities that act as investors of the educational process with the intention of getting a specialist for their organisation (enterprises, institutions) in the future. At the same time, an important aspect is the use of the proposed indicators by the university as a provider of educational services.